The blog

Notes on motion for shops

Guides and plain answers about page transitions, preloaders and speed on Shopify themes, from the studio that builds Segue.

· Guide

How to add page transitions to a Shopify store

Three ways to get page transitions on a Shopify theme, what each one costs you, and how an app embed does it in three clicks without touching the theme’s code.

· Guide

A preloader for your Shopify store: your logo while the shop loads

What a preloader is for, when it should play and when it must not, how long it should last, and nine ways to make one from your logo without code.

· Speed

Do page transitions slow down a Shopify store?

The honest answer, measured with Lighthouse on Dawn and Horizon: what a transition adds, what it hides, and what separates a fast one from a slow one.

· Themes

Page transitions on Dawn, Horizon and Pitch

Shopify’s own themes, one by one: what Dawn lacks, what Horizon ships, how Pitch behaves, and how an app embed fits each of them without a single edit.

· Design

Which page transition should your shop use? A field guide to 14 moves

Fourteen transitions and an automatic mode, grouped by what they do with your logo, your colours and your words, with a suggestion for each kind of shop.

· Under the hood

The View Transitions API and Shopify: what it does, and what it doesn’t

Cross-document view transitions are in Chrome, Edge and Safari. What they give a Shopify theme, where they fall short, and how Segue uses them for one move and a cover for the rest.